For the past few years, many had witnessed the huge advances in mobile handset technology as well as the big increase in the number of smart phones and advanced mobile phones released into the mobile market place . One of the most popular handsets to hit the market in recent years has been the Apple iPhone, with popularity soaring due to its high quality touch screen and massive range of applications that can be downloaded from its apps store.
Apple Inc. (AAPL) added another feather to its success story as it outsold Nokia Corp (NOK) and Samsung to become the largest smartphone maker in the second quarter of 2011 in terms of global shipments of smartphones. Research firm Strategy Analytics confirmed Apple’s iPhones to have grabbed an estimated 18.5% market share, compared with 13.5% a year earlier.
Apple shipped 20.3 million iPhones in the second quarter, ahead of Samsung, Nokia, RIM, HTC and others, in that order.
In the first quarter of 2011, Apple shipped 18.7 million iPhones, second to Nokia's 24.2 million smartphone shipments. Notably, Nokia is undergoing a transition to the Windows Phone platform, away from its Symbian devices. But it won't have Windows Phones out until late this year.
"Demand has been so strong that even [iPhone] models that have been out for one or two years are still being sought out," Llamas noted. "With an expected refresh later this year, volumes are set to reach higher levels."
IDC said Apple's success stems from selling iPhones through more than 200 carriers in 200 countries, as well as its increased manufacturing capacity. While Apple has reached the top spot, it is still below Nokia's single-quarter record of shipping 28 million smartphones.
Samsung, in second place with 17.3 million smartphones shipped in the
second quarter, saw 380% growth over the second quarter of 2010. Part
of the reason is Samsung's popular line of Galaxy S smartphones, based
on Android, IDC noted.
Apple’s ability to spur the popularity of the smartphones in developing
nations, where it’s less successful, will help dictate the company’s
smartphone fortunes in future.
It has also been rumored that the company is looking to launch the iPhone 5 in September. The hype around the new iPhone has already scaled new heights and if Apple can realize revenues from iPhone 5 for an entire month (if it chooses to release the product in early September), it will be major revenue driver going forward.
As Apple remains heavily dependent on iPhone and iPad sales (68.8% of the third quarter revenue), the company is taking every possible step to safeguard its dominant position in the smartphone and tablet market.
Apple remains entangled in a number of lawsuits against Eastman Kodak (EK), Amazon.com Inc. (AMZN) and Microsoft Corp. (MSFT) over a number of issues. As the outcome remains uncertain, we believe the lawsuits will remain an overhang on the stock going forward.
We maintain our Neutral rating over the long term (6-12 months). Currently, Apple has a Zacks #1 Rank, which implies a Strong Buy rating in the near term.
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